Matomo is one of the longest-running open source analytics projects on the internet and is installed on over 1 million websites. And because it is open source, it has benefited from community suggestions and contributions over the years, leading to a battle-tested piece of software. The self-hosted version is not very beginner-friendly, but for anyone who doesn't want to have to deal with setting up their own servers, Matomo offers a Cloud version as well.
The open source software can be downloaded and self-hosted or used on a WordPress site for free, or you can subscribe to their Cloud service for a managed experience on up to 30 sites. Cloud subscription is $23 per month or $230 per year.
Matomo's dashboard layout and design remind us of early 2000's-era Facebook, but that's not necesarily a bad thing. Each type of data gets its own card, and there is a nice combination of visual graphs and tables.
How long has Matomo been around?
Matomo was founded in 2007.